Research "Problem"

I believe the problem I am looking to discuss in my research is that regarding advertisements for new exercise programs making false claims about the results they will supposedly give you. 

There is always some new product or set of DVDs the advertisers are trying to convince us to buy when we know they are all the same. However, when we start watching them, that specific one seems to stand out because it was created by doctor so-and-so, or it includes something that makes it unique.

In my paper I would like to identify the issues with all of these false claims and explain what some of those specific claims are and explain why they are incorrect and how they can be harmful to those making purchases or practicing what is told to them.

This is not necessarily one of the programs I will discuss in my paper, but it is an example of an exercise program advertised on TV with the same claims as many other programs.